Ms. Hearst is 100% correct. As an heiress in the company, hopefully she'll eventually be in a position to change this. Cosmo has become way too raunchy and is too accessible to kids in the supermarket.
Victoria Hearst, daughter of former Hearst Corp. chairman Randolph A. Hearst, has teamed up with a young model’s online petition to get the “absolutely pornographic” Cosmopolitan magazine out of the hands of vulnerable young girls.
The raunchy mag, a staple of grocery check-out lanes across America, blares its kinky tastes across every cover: “Kinky Sex - 64% of you want to try this” - “Sex he craves” - “99 sex moves” - “Your orgasm! the secret to super satisfaction every time.” Ms. Hearst, who converted to Christianity in the 1990s, is the heiress of the company that publishes Cosmopolitan - and says she is answering God’s call to join forces with model Nicole Weider, who hopes to put a stop to the corruption she experienced as a youth.
Originally a family magazine, Cosmopolitan morphed into its current form in the 1960s after sagging sales prompted the hiring of Helen Gurley Brown, a famously liberal feminist bent on promoting “sexual liberation.” Today Weider says that, like Hearst, she once was guilty of reading the magazine as a young girl - although even a few years ago the magazine was not nearly as bad as it has become today.
For her part, Hearst said in a recent interview that she felt compelled to join Weider’s campaign and demand that her family business get “a moral compass and put [Cosmopolitan] in an opaque bag and make it sold only to adults.”